Sacred Spaces Organization
Sacred Spaces Organization is Carly Mertz, a home organization expert helping people organize their chaos to help build their dream home life. At the start of her small business journey, Carly was looking for a visual identity that would capture symbiosis of the external and material with the internal and psychological involved in organizing your home. She also wanted to visually communicate a zero-waste and sustainable mindset.
We developed a visual identity that would speak directly to her target audience of middle-to-upper income homemakers and empty-nesters. The cozy, earthy color palette perfectly complements the aspirational, warm imagery that shows off mindful, orderly homes. The color palette is also calibrated for color blind safety and contrast ratio legibility to be inclusive of the visually impaired.