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Frequently Asked Questions


I'm interested in working with you. How do we get started?

I'm so excited to potentially collaborate! You can send me a message to get started. Once we're sure we're a good fit, we'll officially kick off from there.

I live in a very different timezone, can we still work together?

Of course, it's great to be in a world where we don’t need to in the same area code to collaborate. I've worked with plenty of clients abroad, always happy to make it work!

Do you offer payment plans?

Yes, I'm very empathetic to the flux of cashflow in a business and how tight budgets can be sometimes. Get in touch so we can set something up that suits us both.

Do you require a deposit?

Yes, I require a 50% deposit before we can begin your brand project and timeline. The remaining 50% is paid before project completion. If you're interested in payment plans, I'm happy to discuss payment terms that work for us both.

How much am I involved in a project?

Very, it's your brand after all! Every project or brand journey is very collaborative, but my job is to make the process easy too. So I make a point to provide guidance and opportunities for feedback and discussion at every step. We'll also determine the best communication frequency and style for you and your project's needs, but know my studio is also "open door"—I'm always a call or email away during studio hours.

What kind of clients do you work with?

I work with brands of all shapes and sizes! Predominantly solorpreneurs, freelancers, small to medium businesses, nonprofits, and cultural/arts organizations. I do prioritize working with positive-impact missions and purpose-driven, ethically-minded brands and organizations though.


What is the difference between a logo and a visual identity?

A logo is a graphic image and/or typographic element which identifies your business/brand. A visual identity includes a logo, but also an image style, a color palette, a font suite, and supporting design elements. All of these elements build an identity and become your visual language. This visual identity/language is usually documented in a style or brand guide.

How do design concepts/moods differ from revisions?

Design concepts can be thought of as the different directions your brand could go in. In a brand, web, or logo project, I typically present these concepts as mood boards, giving you an option of 2-3 moods to choose from. Once you have narrowed down your choices from the options, I revise the smaller details (like shape, color, scale, or fonts, etc.) based on your feedback, while leaving the concept in tact.

Why do you send logo drafts in black and white?

Your logo needs to look strong in it's simplest form, without color to carry it. If it can't stand on it's own this way, color won't make it a good logo.

Are edits/revisions included in a project?

Every project agreement includes two rounds of revisions for each stage, just in case you're not 100% satisfied with a concept right off the bat. A "round" being an exchange of your feedback for a revised concept or deliverable. The best way to make the most of a round of revisions is to compile all your feedback into one clear, concise email (itemized, if possible). This way, I can ensure that I address all of your feedback and that we use a round wisely. (Additional rounds are an additional charge.)

How long does the branding process take?

The process typically takes 4-6 weeks from when we complete the welcome packet, but is largely dependent on the unique deliverables for your branding project. I'm also happy to discuss a more flexible timeline, if you need one.

What is included in the deliverables?

The branding process deliverables may vary slightly depending on your unique needs, but is typically: - a primary logo, - two submarks (secondary logos), - a font suite, - color palette, - curated image library (photography or iconography), - and one page style guide. These are the essential elements to ensure you have a consistent and cohesive visual language for your brand. We can also include a brand clarity workshop, brand strategy, collateral assets (website, business cards, letterhead, social media posts, etc.), or a brand guide (essentially the bible of what your brand is), if you really want to invest in your brand!

How much does branding cost?

I quote on a case by case basis after getting to know you through a free discovery call, as every project is bespoke to your unique needs, vision, and goals. If you'd like to know more, book your call today.


What platform do you build on?

I usually build on Squarespace, WIX, EditorX, or Shopify, as those tend to be easiest for clients to maintain themselves, though I am open to other platforms (depending on your needs and comfort level). If you're not sure which platform you want to use, I'm happy to help you figure it out as we discuss your website.

Do you need content from me before you get started?

I do! Almost all projects will require content up front. I can build your website best when I have all the pieces first, but don't worry! I offer lots of guidance and means to make the content collection process as stressless as possible. The key elements I need from the start is the number of pages and images and the amount of copy.

Can you write the content for me?

Of course! Good copy is essential in the digital space, and good content tells compelling stories, engages, and moves your audience to action. I'm happy to help, whether you need a fresh pair of eyes to on existing copy or someone to start from scratch.

Will I be able to update my website on my own?

Yes! I take every measure to ensure you're set up for success when you need to update your site on your own. I will provide you with a walk-through of essentials in your closing packet and be on hand during the first month live, if you need any answers/support.

Do you offer search engine optimisation (SEO)?

I incoporate basic search engine optimisation into all web builds, but I do not offer in-depth SEO expert level services such as strategy. I am happy to recommend an SEO expert, should you need one. (If you're not sure, I'm happy to help you figure it out during the planning stage of your website.)

Why do I need a professionally designed website?

A professionally designed website will be seamless with your branding, provide the ideal user experience to visitors, be catered to your unique needs, ensure you show up on search results, and help you reach your overall brand goals without you having to invest the time and energy to figure it out yourself.